Be the
First
Penguin

FIRST PENGUIN refers to the one penguin in a group
that bravely dives into the sea first, in search of fish.
We honor and refer to individuals with the spirit of courage
to take on new challenges as “First Penguins.”
Diving into a completely new world from a familiar environment or relationships
requires immense courage. However, stepping into the unknown,
meeting companions with different values, and deepening one’s knowledge
are all steps towards personal growth and enriching one’s life.
At Be-tion USA, we aim to show children a world they have never seen before
and help them take their first step as their own First Penguins.

About Us

Betion is a coined term combining
“Be” (the desired self) and
“Action” (acting towards that self).
It was established with the desire to support people who listen to
their hearts and act towards becoming the person they aspire to be.